Project
Alu Urban Garden
Concept Development with Faith Robinson and Juan Torres
Role: UX Designer
Type
Branding Identity
UX Design
Tools
Adobe Photoshop
Adobe Illustrator
UXPin
Summary
Alu is a local for-profit urban garden based in Jacksonville, Florida. This urban garden focuses on creating job skills and opportunities for the community through their Sprout Program. This website is used to both drive traffic to the shop and to allow for the community members to apply to the Sprout Program.
Part
01
Process
Branding
Branding Identity
Alu’s brand is built through the idea of a “neighborhood garden.” A bright color palette is chosen to enhance the friendliness and welcome the users to the website.
Part
02
Information and Connectivity
The shop page navigation is found in the center of the navigation bar to nudge the user into clicking it. Once clicked, the shop page is broken up into plants and herbs sections. When an item is selected, a small description of how to take care of the plant is given and the user is navigated to the checkout page.
Process
UX