Project
Yoga From the Heart
Type
Advertising
Marketing
Branding
Summary
A refresh of the Yoga for the Heart brand design. Transforming the business from a word-of-mouth brand into a polished visual identity after the pandemic limited traditional customer retention.
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Part
01
Print Media
Concept and Execution
Concept
Targeted the brand’s core elderly audience by emphasizing friendliness through soft color palettes, clear typography, and inviting imagery.
Part
02
Website Design
Concept and Execution
Concept
Refreshed the visual system with updated imagery, refined layouts, and new interactive features that align with the original brand identity.
Part
03
Social Media
Concept and Execution
Concept
Designed a cohesive set of social media templates, graphics, and digital assets that strengthened the brand’s online visibility.
Concept
Through using the existing website established design language, newer images and features were added to update the 10 year old site.