Project
Duolingo Math
Type
Advertising
Motion graphics
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Summary
In October of 2022, Duolingo released their new math-learning app called Duolingo Math. This campaign creates excitement for new users of the app through using the environment as the factor and connection point to the audience.
Part
01
Process
Advertisements
Location
The target demographics of this advertising campaign are young children under the age of 8 and older people over the age of 40. Through using the setting of sports arenas, both groups are exposed.
Part
02
Energetic Movement
Motion is integrated into the advertising campaign to help reflect the fast-paced environment the advertisements are placed.
Process
Motion