Project
NBA 75 Playoffs Website
Type
Branding Identity
UX Design
Tools
Adobe Photoshop
Adobe Illustrator
Figma
Summary
This website for the NBA 75, highlights the history of the NBA while also serving as the main landing page for the NBA 2022 playoffs during the series between the Golden State Warriors and the Boston Celtics.
Part
01
Process
Anniversary Branding
NBA 75 Logo
Color is the primary factor of expression in this field. Black and white photo manipulation is used to showcase the longevity and history of the league. Gold is added to the NBA’s well-established red, white, and blue to enhance and highlight the celebration.
Part
02
Process
UX
Interactivity and Progression
To reflect the dynamic and fast-paced play of professional basketball, interactivity, and animation is used to create the motion the NBA is known for.
Part
03
Process
Website Completion
The Old and the new
Universal styling is used throughout the pages with commonplace navigation routes for the user to find their way from page to page easily. Excitement for both this history of the NBA and the current playoffs is created through this website’s celebration of the NBA.
